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Rosland Capital has been selling precious metals and facilitating Gold IRAs since 2008. Actor William Devane has been its spokesperson for years and remains the face most investors recognize. The company is headquartered in Santa Monica, California and now operates internationally in the UK, Germany, Sweden, and Hong Kong. The website was updated as recently as March 2026 and carries live spot prices and an active product catalog that has expanded significantly from older descriptions — palladium is now available, and licensed partnerships with the PGA Tour and Formula 1 produce exclusive collectible coins no other major dealer carries.
For IRA investors, Rosland names its partners: Equity Trust Company / Equity Institutional as custodian and Delaware Depository as vault, with Lloyd’s of London insurance. Rosland says it does not charge its own IRA fees; costs are to the custodian and depository only. That is a clean fee structure. The IRA minimum is approximately $10,000 and accounts cannot be opened online. You have to call.
The complaints in the BBB record — mostly around delayed buybacks and communication — are worth reading before calling. But the overall customer rating on the BBB itself is strong. Rosland is a legitimate, well-established company with a specific appeal for investors who respond to the brand’s media presence and want a named-partner IRA setup without assembling the pieces themselves.
For a broader look at how Gold IRAs work and what to watch for, see our guides on precious metals investing, Gold IRA rollover pros and cons, and where Gold IRA metals should be stored.
#1 Rated Gold Company for 2026
Before going further into Rosland Capital, know that our top recommendation for U.S. retirement investors in 2026 remains Noble Gold Investments. Noble Gold names custodians and storage partners, publishes fees, and assigns a dedicated IRA specialist to every account. Their free 2026 Gold IRA guide covers the full process.
Quick Company Snapshot
| Company | Rosland Capital |
| Founded | 2008 |
| Headquarters | 1333 2nd Street, Suite 200, Santa Monica, CA 90401 |
| International Offices | United Kingdom, Germany, Sweden, Hong Kong |
| Phone | 1-844-754-1349 |
| Hours | Monday–Friday, 9AM–5PM PST |
| Spokesperson | William Devane |
| Metals Offered | Gold, Silver, Platinum, Palladium |
| IRA Custodian | Equity Trust Company / Equity Institutional |
| IRA Depository | Delaware Depository, Wilmington, Delaware |
| Storage Insurance | Lloyd’s of London |
| IRA Minimum | ~$10,000 |
| IRA Setup Fee | $50 (to Equity Institutional) |
| IRA Annual Fee | $100 maintenance + $100–$150 storage (to custodian and depository) |
| Account Opening | Phone only — no online account setup |
| BBB Status | A+ |
| Industry Memberships | NGC, PCGS, ICTA; BCA AAA rated |
| Website | www.roslandcapital.com |
Rosland Capital at a Glance
Rosland’s brand image hinges upon William Devane and his No Gimmicks slogan. Devane has made Rosland’s commercials for years and claims to be an actual customer of the company. Whichever your attitude toward him, he has definitely helped Rosland create a unique brand in an industry where most companies have zero TV recognition. At least older and retired investors who watched their commercials remember Rosland.
IRA partners are mentioned. Custodians Equity Trust Company/Equity Institutional, Delaware Depository in Wilmington, Lloyd’s of London insurance. No direct IRA fees from Rosland itself, only for custodians – $50 set up, $100 annual fee, and $100-$150 annually for storage. Both segregated and non-segregated storage are available.
Live website information as of March 2026 proves Palladium Bullion Bars available and the Canadian Palladium Maple Leaf listed among IRA eligible options. Product selection has greatly increased. Besides licensing from the PGA Tour and Formula 1 (collectible coins), Rosland has also signed deals with The British Museum coin series and Jack Nicklaus Silver Proof, creating a specialized section of coins that cannot be found among other bullion dealer’s products.
Pros & Cons
Fees and Cost Structure
Rosland Capital does not charge its own IRA fees. The costs below go to the custodian (Equity Institutional) and depository (Delaware Depository) directly:
- Setup fee: $50 (one-time, to Equity Institutional)
- Annual maintenance fee: $100 (to Equity Institutional)
- Segregated storage: $150/year (to Delaware Depository)
- Non-segregated storage: $100/year (to Delaware Depository)
- Paper statements: additional $40/year (easily avoided by choosing electronic statements)
- Total typical first-year cost: approximately $250–$300 (excluding setup)
Fees charged for precious metals products are not available on Rosland Capital. Quotes should be requested via a phone call. Prior to purchasing a certain product for your IRA, make sure you get the premium over the spot price in writing, and compare to at least another provider. Premiums for specialty and premium coins are more expensive than bullion premiums. When investing in precious metals products for an IRA, opt for regular IRA eligible bullion products only.
Noble Gold Is Our #1 Pick for 2026
Rosland Capital brings strong brand recognition, 17 years of IRA experience, a named custodian, and a named depository. The $10,000 IRA minimum and the inability to open accounts online are real limitations for some investors. Noble Gold Investments has a lower minimum and more upfront fee transparency. Their free guide takes minutes.
Company Background
Television advertising built the brand. William Devane’s commercials reached a demographic that most precious metals websites never touched. The company now operates in the UK, Germany, Sweden, and Hong Kong.
For the year 2026, new licensing agreements affect the products offered by the company: the exclusive products include those from PGA Tour Coins and Formula 1 official coins. They are collectible and licensed coins – they do not serve as bullion investment in IRA accounts. As far as IRA eligibility is concerned, check for any specific coins in this regard.
The company holds memberships in NGC, PCGS, and ICTA and holds a BBB AAA rating from the Business Consumer Alliance in addition to the A+ BBB rating. For competitive context, see our precious metals IRA reviews page.
IRA Custodian and Storage
Custodian: Equity Trust Company / Equity Institutional
Rosland Capital works together with Equity Trust Company as the custodian (Equity Institutional is the name under which they do business for IRA accounts). Equity Trust is among the biggest self-directed IRA account custodians in America, with about $34 billion in their custody. Custodians charge the mentioned fees, and additional fees from Rosland are not involved. Conduct your own research into the current fee schedule of Equity Trust. Our self-directed IRA guide covers what to evaluate.
Depository: Delaware Depository
Storage partner for Rosland Capital is Delaware Depository in Wilmington, Delaware. 100% insured by Lloyd’s of London. Available segregate storage and non-segregate storage. In segregated, it means that you will be given back exactly the same coins/bars that you put in and in non-segregate you will get other metals of equal value. Storage fees are calculated by Delaware Depository per year, as shown above. Delaware Depository also has a branch in Boulder City, Nevada. Our gold storage vaults guide covers depository evaluation.
Products Available
Rosland Capital’s product catalog spans standard IRA bullion, premium coins, exclusive licensed series, and specialty collectibles. For IRA accounts, focus on the IRA-eligible section — the website has a dedicated IRA Eligible Products category. Premium, exclusive, and specialty coins carry higher markups and may not be IRA-eligible. Confirm eligibility for any specific product before purchasing for an IRA.
For guidance on IRA-eligible metals selection, see our precious metals investing guide.
Who Rosland Capital Is Best Suited For
Worth a Closer Look If You Are:
- An investor who responds to the Rosland brand and William Devane’s endorsement, and wants to work with the company you’ve been seeing on television
- Someone rolling over $10,000 or more who wants a named custodian and named depository with transparent fee structure
- A collector who wants exclusive licensed products (Formula 1, PGA Tour, British Museum) alongside standard IRA bullion
- An investor with assets in the UK, Germany, Sweden, or Hong Kong who wants a company with an international presence
- Someone who prefers a phone-first, guided experience over a self-service e-commerce model
Consider Alternatives If You Are:
- Looking to open and manage your account online without calling
- Wanting product pricing published on the website before making contact
- Investing below the $10,000 minimum — Lexi Capital accepts $1,500 and Noble Gold accepts $20,000
- Concerned about the buyback delay complaints in the BBB file
For the full competitive landscape, see our precious metals IRA reviews page. For the portfolio case for physical metals, see our articles on inflation risk and inflation hedges.
Start With the #1 Rated Company of 2026
Rosland Capital is a legitimate, long-established precious metals dealer worth considering. For the most fully transparent, guided Gold IRA setup in 2026, Noble Gold Investments is where we recommend starting. Request their free guide before speaking with any rep.
Final Verdict
Rosland Capital has been doing this since 2008. This IRA offering does exist. Equity Trust as custodian, Delaware Depository as storage company, Lloyd’s insurance, clear fees, representative. Whatever you think about the William Devane commercials, the underlying system is legitimate.
The straight facts about the flaws are no internet signup process, no published price list, and a consistent buyback complaint pattern that can be found on the BBB website. For customers that like the name and would rather talk via phone and get guidance, this firm does this job nicely. For those that will research everything before picking up the phone, lack of transparency in their pricing could be a problem.
In case you’re interested in Rosland Capital: call, ask about the premium over the spot price on the particular products you plan to purchase for your IRA, ask for their Equity Institutional fee schedule in writing, determine whether they charge more for segregated storage than non-segregated one, compare the total first year price to Noble Gold Investments.
- Phone : 1-844-754-1349
- URL :
- Global Rating
- Very Good
User Rating
- 1 Reviews
Rosland Capital is a precious metals dealer with a long time media presence. They deliver a professional and respected approach to converting traditional IRA’s to Precious Metals IRA’s. The company has been in the precious metals and coins business since 2008. These include traditional bullion classics like the Austria Gold Philharmonic and the American Gold and Silver Eagles.
Rami Jai
Mohammed Saqib is a finance professional and CFA Level II Candidate with a Master of Finance from Wilfrid Laurier University. He specializes in financial content covering equities, alternative assets, precious metals, and capital markets.
