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ITM Trading has been operating in the precious metals space since 1995, and that longevity alone tends to earn it a second look from investors doing their research. But a long track record and a credible reputation are just starting points. What matters to a serious retirement investor is whether the experience, the fee structure, and the product selection actually fit the job they need done. This piece looks at ITM Trading from that angle — what the company does well, where it falls short, and who it genuinely serves.
Our #1 Rated Gold Company for 2026
Before you consider any precious metals dealer, get Noble Gold’s free 2026 guide. It explains exactly how a Gold IRA rollover works, where fees typically appear, and how to evaluate any company you’re comparing — including ITM Trading.
For a broader look at how Gold IRAs work and what to watch for, see our guides on precious metals investing, Gold IRA rollover pros and cons, and where Gold IRA metals should be stored.
Quick Company Snapshot
| Company | ITM Trading |
| Website | www.itmtrading.com |
| Phone | (888) 696-4653 |
| services@itmtrading.com | |
| Address | 11201 N Tatum Blvd, Suite 250, Phoenix, AZ 85028 |
| Founded | 1995 |
| Leadership | Eric Griffin, President & CEO |
| Custodian | GoldStar Trust Company |
| Storage Partners | Delaware Depository, IDS of Delaware, Texas Precious Metals Depository, A-M Global Logistics |
| Metals Offered | Gold, Silver, Platinum |
| BBB Rating | A+ (Accredited since 2009) |
| BBB Customer Reviews | 4.99/5 |
Our Quick ITM Trading Review
ITM Trading identifies itself as being an education-based dealer of precious metals and an investing partner — and for the most part, this statement rings true. Their primary selling point is that they spend time with their customers, educate them on what they’re doing, and care more about building a relationship than just making quick sales. This model appeals to those investors looking for guidance on how to start in the precious metals business.
It should be noted, however, that ITM Trading does not offer a low-cost or self-serve model. No spreads or markups are available, and the process involves speaking to someone at their company in order to get pricing.
ITM Trading is best for: investors who want personalized strategy guidance, education, and a long-term advisory relationship when buying physical gold and silver.
ITM Trading is not ideal for: fee-sensitive investors, those wanting published pricing upfront, or anyone looking for a self-directed digital buying experience.
Pros & Cons
Fees & Cost Structure
ITM Trading does not publish a fixed public fee schedule on its website for IRA setup, storage, or annual custodial costs. Fees are determined through consultation with a precious metals analyst and are associated with ITM’s custodial partner, GoldStar Trust Company. Before committing to any purchase, ask for a written itemized quote covering:
- IRA account setup cost (if applicable)
- Annual custodian fee through GoldStar Trust
- Annual storage fees (by vault location)
- Dealer spread or markup on the specific coins or bars you are purchasing
- Shipping and insurance fees
- Liquidation terms and any applicable transaction costs
Do not rely on any published estimates in third-party articles for actual fees — they vary by product type and account size. Confirm directly with ITM Trading before proceeding.
Company Background & Leadership
ITM Trading was established in 1995 by Craig Griffin in Phoenix, Arizona, based on an ethos that is still stated on their official website: “It takes more effort to be honest and educate people, but it is the right way of doing business.” ITM Trading has been operating based on this ethos over the last three decades.
Currently, Craig Griffin’s son, Eric Griffin, is the President and CEO of the company. Their team includes precious metals consultants or analysts, which help them in educating their customers, selecting products, and developing strategies related to their precious metals portfolio. This is a significant difference between ITM Trading and other bullion dealers online. ITM Trading also stands out due to its participation in media events.
Custodians & Storage
For IRA accounts, ITM Trading partners with GoldStar Trust Company as the custodial provider. GoldStar is one of the more established self-directed IRA custodians in the United States. Clients who open a precious metals IRA through ITM can store their metals at one of four depository partners:
- Delaware Depository
- International Depository Services (IDS) of Delaware
- Texas Precious Metals Depository
- A-M Global Logistics
Storage location can matter depending on your jurisdiction, state tax exposure, and personal preferences around geographic diversification. Confirm with ITM which vaults are currently available and what storage fee applies to each option. For more context on storage decisions, see our guide on where Gold IRA metals should be stored.
Products Available
ITM Trading offers a broad catalog spanning gold, silver, and platinum. The inventory includes both IRA-eligible bullion and non-IRA numismatic and collectible coins, including rare Pre-1933 gold coins. Key IRA-eligible products include:
Gold (IRA-Eligible):
- American Gold Eagle
- American Gold Buffalo
- Canadian Gold Maple Leaf
- Austrian Gold Philharmonic
- Gold British Britannia
- Australian Gold Kangaroo
Silver (IRA-Eligible):
- American Silver Eagle
- Canadian Silver Maple Leaf
- Austrian Silver Philharmonic
- Australian Silver Kangaroo
- Chinese Silver Panda
Platinum:
- Canadian Platinum Maple Leaf
- American Platinum Eagle
- Australian Platinum Koala
ITM Trading also offers gold and silver bars from recognized mints and refiners. At the time of this update, palladium does not appear in the standard retail catalog — contact the company directly to confirm current availability.
Precious Metals IRA Details
Our #1 Rated Pick
Noble Gold Investments consistently earns top marks for fee transparency, rollover support, and investor education. If you’re weighing your options, their free guide is the clearest starting point before committing to any dealer.
How ITM Trading Fits Into a Retirement Portfolio
Gold and silver are not growth-oriented assets in the same sense that equities or productive real estate can be. Instead, their value proposition lies in providing a unique benefit that cannot be derived from other asset classes, including protection from currency devaluation, stability during periods of market turbulence, and psychological reassurance during times of market stress.
In this respect, ITM Trading has been designed to cater to this exact requirement. The firm’s marketing and sales pitch revolves around providing a solution to investors concerned about the impact of inflation and dollar debasement on their portfolios. Therefore, if this value proposition aligns with your perspective on the matter, then ITM Trading deserves further consideration. However, if your primary objective is growth or passive investment, then ITM Trading may not suit your needs.
For broader context on how precious metals fit within a diversified strategy, see our guides on precious metals investing, inflation risk, and the role of commodities in portfolio allocation.
What the Reviews Actually Tell You
ITM Trading has an A+ rating at BBB and boasts a remarkable score of 4.99/5 based on customer reviews on the same site. On Google Reviews, ITM Trading enjoys 4.9-star reviews consistently from verified reviewers. Shopper Approved also provides an additional rating of 4.8/5 by verified customers.
Based on the above information, it is evident that clients of ITM Trading have been very satisfied with the services provided during consultations. The most notable aspect of such consultations is that clients often mention their analyst’s name in appreciation due to patience, professionalism, and expertise.
However, one area where ITM Trading seems to have issues based on clients’ feedback is Trustpilot. ITM Trading does not have many reviews on this site; however, there are several negative reviews about the company. For example, some of the clients complain about liquidation spreads and discrepancies in the valuation of retail portfolios versus buyback prices. Such complaints should be taken seriously by clients since it is important to clarify how buyback prices are calculated by the company.
Who ITM Trading Is Best For
- Investors who want a guided, educational approach to buying physical metals
- Retirement savers looking to diversify through a self-directed precious metals IRA
- Investors with a longer time horizon who prioritize wealth preservation over short-term growth
- People uncomfortable navigating custodians, storage, and IRS-approved products on their own
Who Should Look Elsewhere
- Investors who want transparent, publicly posted pricing before making contact
- Active traders looking for rapid execution and digital self-service
- Fee-sensitive investors with smaller retirement balances where overhead becomes significant
- Those who need a full range of metals including palladium
Get Noble Gold’s Free 2026 Guide
ITM Trading is a credible dealer, but every serious investor should compare at least two to three options before moving retirement funds. Noble Gold’s free 2026 guide helps you benchmark any company on fees, transparency, and rollover quality.
Final Verdict on ITM Trading
ITM Trading is a credible, long-standing precious metals dealer with a genuine commitment to investor education and a strong track record with the Better Business Bureau. Its consultative model suits investors who want a relationship, not a transaction — and who value strategy guidance alongside product selection.
The primary concern is what this model costs in practice. Pricing is not transparent upfront, buyback terms require careful vetting, and the overall cost of running a precious metals IRA — setup, custodian fees, storage, and dealer spread — can add up in ways that are not obvious before your first conversation. Those are not unique problems to ITM Trading, but they are problems that every serious investor should pressure-test before committing.
Bottom line: ITM Trading deserves a place on your evaluation list, particularly if you value education and long-term advisor relationships. But compare carefully, get written quotes, and understand the full economics before funding any account. For a broader look at how ITM Trading stacks up against other options, see our guides on self-directed IRAs, precious metals IRA reviews, and the best gold investment companies.
- Phone : (888)696-4653
- URL :
- Global Rating
- Very Good
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ITM Trading is a precious metals dealer, and gold IRA company founded in 1995. Located in Phoenix, Arizona, the company has a diverse selection of gold, silver, and platinum bullion, Pre-1933 gold coins, and collectibles. The partnered IRA custodian is GoldStar Trust Company. Storage options include the Delaware Depository, International Depository Services (IDS) of Delaware, Texas Precious Metals Depository, and A-M Global Logistics. At this time, there is no palladium present in the company’s inventory.
Mohammed Saqib is a finance professional and CFA Level II Candidate with a Master of Finance from Wilfrid Laurier University. He specializes in financial content covering equities, alternative assets, precious metals, and capital markets.
