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Sprott Money launched in 2008 under the banner of Eric Sprott — a Canadian billionaire investor who built his reputation by calling the gold bull market of the 2000s before most institutional analysts had caught on. That heritage gives Sprott Money something few online bullion shops can claim: genuine credibility within the broader precious metals investment world. The parent company, Sprott Inc., oversees a globally recognized portfolio of precious metals funds and managed strategies. The retail bullion operation benefits from that association, but it is still a narrower, more Canada-focused business than the largest U.S.-facing Gold IRA specialists. If you are a U.S. investor weighing where to roll a retirement account into physical gold, that distinction matters and deserves examination.
#1 Rated Gold Company for 2026
Before diving deeper into Sprott Money, know that our top recommendation for U.S. retirement investors remains Noble Gold Investments. Noble Gold offers transparent fees, a dedicated IRA specialist for every account, and a free 2026 Gold IRA guide that walks you through the entire rollover process — no sales pressure required.
Quick Company Snapshot
| Company | Sprott Money (sprottmoney.com) |
| Founded | 2008 |
| Founder / Chairman | Eric Sprott |
| President | Larisa Sprott |
| Headquarters | 130 Queens Quay E., Suite 1224, Toronto, ON, M5A 0P6 Canada |
| Phone | (888) 861-0775 |
| sales@sprottmoney.com | |
| Metals Offered | Gold, Silver, Platinum (limited inventory) |
| IRA Support | Yes — Self-Directed Precious Metals IRAs |
| IRA Custodian | New Direction Trust Company |
| Storage Partners | Brinks, IDS of Canada, Strategic Wealth Preservation (SWP) |
| Website | www.sprottmoney.com |
Sprott Money at a Glance
Sprott Money sits in a unique spot in the precious metals market. It has the backing and credibility of a well-known asset manager, but its retail operation is smaller and not as heavily focused on U.S. retirement investors as some of the bigger Gold IRA companies.
The company offers IRS-eligible gold and silver bullion, works with a partner custodian for self-directed IRAs, and gives investors access to storage in seven vault locations across North America and abroad. Those are meaningful strengths.
Where the process gets less clear is pricing. Product premiums, custodian fees, and storage costs are not always laid out in one simple, easy-to-compare format. That means investors may need to contact the company directly and ask detailed questions before they can understand the full cost.
For someone comfortable making calls and digging into the numbers, Sprott Money can be a worthwhile option. But for investors who want to compare fees and pricing upfront before speaking with anyone, the experience may feel less convenient than some competitors.
Pros & Cons
Company Background
Sprott Money was launched in 2008 by Eric Sprott, the billionaire Canadian investor known for his long history in precious metals and natural resource investing through Sprott Inc. and its predecessor funds. In 2013, he was appointed to the Order of Canada for his contributions to business and philanthropy.
The retail bullion business was built around a straightforward idea: give individual investors access to the kind of precious metals products and storage infrastructure that Sprott’s larger operations were already using at scale. Instead of limiting that access to institutions or high-volume buyers, Sprott Money made it available in smaller quantities for retail investors.
Management Team
President — Larisa Sprott
Larisa Sprott, the daughter of founder Eric Sprott, has been President of Sprott Money since 2009. She has more than 20 years of experience in the financial industry, including previous roles at Cormark Securities and within the broader Sprott Asset Management business.
Under her leadership, Sprott Money has developed into more than just a place to buy and sell precious metals. The company has leaned heavily into investor education, offering a regularly updated blog, podcast content, and a monthly newsletter focused on precious metals markets, macroeconomics, and portfolio strategy.
Custodians and Storage
For U.S. investors opening a self-directed IRA through Sprott Money, the company’s preferred custodian is New Direction Trust Company, an established administrator of self-directed retirement accounts. New Direction holds the IRA and handles the compliance requirements tied to IRS rules.
The metals themselves are stored separately through Sprott Money’s vault partners. Storage is provided by three operators: Brinks, International Depository Services of Canada (IDS), and Strategic Wealth Preservation (SWP). Together, these partners give investors access to seven storage locations:
- Toronto, Ontario, Canada
- Langley, British Columbia, Canada
- New Castle, Delaware (United States)
- George Town, Grand Cayman
- Zurich, Switzerland
- Singapore
The range of international vault options is a meaningful differentiator for investors who want geographic diversification of their physical holdings. Our coverage of gold storage vaults and offshore gold storage lays out the considerations for investors deciding how much geographic spread makes sense for their situation.
Products Available
Sprott Money’s catalog focuses mainly on IRS-eligible bullion, especially gold and silver coins and bars, with some collectible coins available as well. The selection is more curated than comprehensive. Platinum is shown as an available category, although actual product availability has not always been consistent. Palladium is not currently offered.
A selection of collectible coins is also available for investors with numismatic interests. IRA-eligible products are designated as such. Before purchasing for an IRA, confirm that the specific coin or bar meets IRS purity and form requirements — not all coins that resemble bullion qualify for retirement account use.
For further reading on metals selection within a portfolio context, see our guide to precious metals investing.
Noble Gold Is Our #1 Pick for 2026
Sprott Money has real strengths — particularly its institutional backing and educational resources. But for U.S. investors rolling over a 401(k) or IRA into physical gold, Noble Gold Investments consistently outperforms on fee transparency, IRA guidance, and domestic investor support. Their free guide takes 5 minutes to request and answers most of the questions Sprott Money leaves open.
Sprott Money vs Other Gold IRA Companies
To properly assess Sprott Money’s services, the focus should not be on the company’s capabilities in comparison to all bullion dealers across the web but on a selected few that provide similar services to similar target audiences. The most important consideration for making such a comparison is determining what makes each service unique and better than others.
Noble Gold Investments — our #1 rated gold company for 2026 — is clearly the top choice for retirement investors in the United States seeking a company that provides transparent fees, excellent IRA-specific support, and a streamlined process of transferring money into a new Gold IRA account. Noble Gold Investments will serve as our baseline for judging the services of competing companies.
Augusta Precious Metals is the ideal solution for any investor who desires extensive education and a high-end experience. Augusta will serve the needs of any individual rolling over sizable amounts of funds, who desires comprehensive assistance.
American Hartford Gold can be considered by investors assessing domestic services, promotional offers, and buyback guarantees.
Best gold investment companies — our full comparison page if you want to evaluate the broader competitive field before narrowing down.
The biggest strength of Sprott Money among these companies is its history of success and access to international storage facilities. On the other hand, the lack of a clearly transparent pricing model and a more cumbersome process of opening up an IRA can be seen as major disadvantages. While most retirement investors will probably find a better documented process elsewhere, Sprott Money still stands out as a good choice because of its name recognition and unique storage facilities.
Start With the #1 Rated Company of 2026
Sprott Money is worth knowing about, especially if you value Canadian institutional credibility. But for a fully guided, U.S.-focused Gold IRA experience with clear pricing and a proven rollover track record, Noble Gold Investments is where we recommend starting. Request their free guide before speaking with any rep.
Final Verdict
Sprott Money is a legitimate and well-established precious metals company with real institutional credibility behind it. Its A+ BBB rating, operating history dating back to 2008, and the broader Sprott brand’s global reputation in precious metals investing help distinguish it from smaller online bullion dealers. Its storage network is also a notable strength, giving investors access to seven vault locations across North America and internationally. That can matter for buyers who care about vault location, geographic diversification, and segregated storage.
The main drawback is that Sprott Money is harder to recommend without caveats for U.S. retirement investors who want a simple, highly transparent Gold IRA process. Its pricing is not laid out publicly in a way that makes side-by-side comparison easy. Its product lineup is strong for core gold and silver bullion, but narrower than some U.S.-focused competitors. And while third-party customer reviews are generally positive, there are fewer of them compared with the largest domestic Gold IRA companies.
If Sprott Money is on your shortlist, the best next step is to contact the company directly and ask for a clear breakdown of your total first-year costs. Then compare those numbers with Noble Gold Investments and at least one or two other providers before moving retirement funds.
- Phone : (888) 861-0775
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Sprott Money is a precious metals investment firm located in Toronto, Ontario, Canada. Likewise, the company operates as a gold IRA company, offering storage options in the US, Canada, and abroad. Sprott Money has partnered with New Direction Trust Company for custodial services. Additionally, clients can select from Brinks, International Depository Services of Canada, or Strategic Wealth Preservation (SWP) for vault services. The Sprott Money inventory is focused primarily on providing clientele with some of the most popular IRA-eligible gold and silver coins and bars. There is also an entire section of collectibles for collectors. Unfortunately, there are no available palladium products.
Mohammed Saqib is a finance professional and CFA Level II Candidate with a Master of Finance from Wilfrid Laurier University. He specializes in financial content covering equities, alternative assets, precious metals, and capital markets.
