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My Private Bullion (MPB) is a Sarasota, Florida-based precious metals dealer and Gold IRA facilitator that has been operating since around 2009. It occupies a recognizable middle ground in the category: broad product selection spanning five metals including rhodium, a credible storage partner in the Delaware Depository, a clean BBB complaint record, and positive Trustpilot feedback from clients who describe smooth IRA setups and knowledgeable service. Those are genuine positives.
The gaps sit alongside them: no IRA custodian names are publicly listed, product pricing is not posted on the website, the leadership team is not disclosed on the company’s own pages, and the company holds an A+ BBB letter grade without actually being accredited. For a retirement investor evaluating MPB for a self-directed IRA, those gaps require direct answers before any funds move.
#1 Rated Gold Company for 2026
Before diving deeper into My Private Bullion, know that our top recommendation for U.S. retirement investors in 2026 remains Noble Gold Investments. Noble Gold offers transparent fees, publicly named custodians and depositories, a dedicated IRA specialist per account, and a free 2026 Gold IRA guide — straightforward, no guesswork about who holds your metals or what it costs.
Quick Company Snapshot
| Company | My Private Bullion — MPB (myprivatebullion.com) |
| Founded | Established c. 2009 |
| Managing Director | Alex Viera (per LinkedIn and third-party records) |
| Headquarters | 715 N Washington Blvd Ste B, Sarasota, FL 34236 |
| Phone | (941) 499-1298 |
| info@myprivatebullion.com | |
| Metals Offered | Gold, Silver, Platinum, Palladium, Rhodium |
| IRA Support | Yes — self-directed precious metals IRAs facilitated |
| Storage Partner | Delaware Depository, Wilmington, Delaware |
| Storage Insurance | $1 billion all-risk coverage via Lloyd’s of London |
| BBB Rating | A+ |
| Website | www.myprivatebullion.com |
My Private Bullion at a Glance
My Private Bullion distinguishes itself as a premium and personalized precious metals service whose main goals are to educate its customers and offer personalized strategies. The company’s differentiation factors include product diversity; the company sells five different metals, which includes rhodium, a rare metal that is not offered by many dealers. Another unique thing about My Private Bullion is its deal with Delaware Depository, one of the most reputable vaults in America’s precious metals industry. Customer experiences reported on Trustpilot indicate that the company is truly personalized: the staff members are well-informed, and IRA accounts are set up within just five business days.
The issues needing to be examined are obvious: There are no known custodians, the products have no posted prices, and the firm has a website with no names of their leaders. Such situations are relatively frequent among precious metal dealers, but in any case, the responsibility for performing proper due diligence falls upon the client. When an important choice about where to place your retirement funds needs to be made, all those concerns must be addressed.
Pros & Cons
Company Background
My Private Bullion started its operation in Sarasota, Florida, with the majority of resources citing its establishment somewhere between 2009 and 2012. According to the company’s description, My Private Bullion is a “boutique, full-service precious metals sales and advisory firm”. Their vision is empowering and educating their clients to reach financial prosperity and have peace of mind by offering each client personalized investment services aimed at wealth creation and protection, especially by lowering their taxes at the moment when they will be taking their money out from an IRA and diversifying their investment portfolio in such self-managed accounts.
My Private Bullion is not only a bullion broker that offers precious metals for purchase, but it is also a Gold IRA facilitator that finds the necessary custodians for clients and takes care of transporting metals into the Delaware Depository. There is a dedicated News and Video Section on the company’s website where people can learn about market developments and find investment-related videos.
For broader context on the precious metals IRA landscape and how smaller boutique dealers like MPB compare to larger specialist firms, see our guide to precious metals IRA reviews.
Management Team
Managing Director — Alex Viera
Alex Viera is listed as Managing Director of My Private Bullion on LinkedIn and in third-party company records. He appears to have been involved with the company since its founding. His LinkedIn profile describes MPB as helping clients add physical gold, silver, platinum, palladium, and rhodium to IRAs and other retirement accounts in a way that is tax-free and penalty-free. Notably, MPB’s own website does not publicly name Viera or any other team members. While the company’s leadership can be identified through outside sources, the absence of a public team page on its website is still a transparency gap worth noting.
Products Available
The list of MPB’s products includes five metals, namely gold, silver, platinum, palladium, and rhodium, along with numismatics and collectibles. What sets this company apart from its competitors is that it carries rhodium. IRA products are made up of the four basic metals mentioned earlier. While you can buy rhodium through MPB, it cannot be used for any IRA investments as per the IRS rules. There are no spot or premium prices shown on their website.
IRA-Eligible Gold Products (Examples)
- Gold American Eagle
- Gold American Buffalo
- Gold Austrian Philharmonic
- Gold Canadian Maple Leaf
- Gold Australian Kangaroo
- Gold PAMP Suisse Bar
- Gold China Panda
IRA-Eligible Silver Products (Examples)
- Silver Canadian Maple Leaf
- Silver Austrian Philharmonic
- Silver RCM Bar
IRA-Eligible Platinum Products
- Platinum American Eagle
IRA-Eligible Palladium Products
- Palladium Canadian Maple Leaf
- American Eagle Palladium Reverse Proof Coin
Additional Products
- Rhodium bullion bars (direct purchase only — not IRA-eligible)
- Numismatic and collectible coins
For guidance on how to think about metals selection within a retirement portfolio, see our guide to precious metals investing. And for a broader overview of how metals protect against inflation, our coverage of inflation hedges and inflation risk provides useful context.
Noble Gold Is Our #1 Pick for 2026
My Private Bullion has a credible storage partner in Delaware Depository and a positive customer service track record on Trustpilot. But for retirement investors who need full transparency on custodians and fees before committing funds, Noble Gold Investments provides a more openly documented experience from the outset. Their free guide covers the questions MPB leaves to a phone call.
Who My Private Bullion Is Best Suited For
Worth a Closer Look If You Are:
- An investor who wants Delaware Depository storage — one of the most recognized vaults in the industry — as part of their IRA arrangement
- Looking for the broadest possible metal range including rhodium for direct purchase alongside gold, silver, platinum, and palladium
- Comfortable with a personalized, phone-first service model and responsive to a high-touch advisory approach
- An investor who values a fast IRA setup timeline — Trustpilot reviewers cite completions within five business days
- Someone willing to call to get pricing and custodian details, preferring a conversation over a self-serve digital experience
Consider Alternatives If You Are:
- Expecting publicly named custodians and published fee schedules before making initial contact
- Wanting product pricing listed online for comparison before calling
- Requiring BBB accreditation as part of your vetting checklist
- Prioritizing a high volume of third-party consumer reviews on major platforms
- Seeking a company with fully disclosed leadership on its own website
Our precious metals IRA reviews page covers the full competitive field for comparison. And our best gold investment companies roundup lets you weigh MPB against the most heavily reviewed names in the category.
My Private Bullion vs Other Gold IRA Companies
My Private Bullion ranks in the mid-level boutique class: greater variety of products and better storage reputation than some smaller companies, but not as transparent and not as public as some of the top Gold IRA companies. Here’s what MPB offers in competition:
Noble Gold Investments – our top-rated company for 2026 – if you’re a retirement investor wanting open fee schedules, named custodians, and an IRA specialist from Day One. With its use of the Delaware Depository, Noble Gold negates that storage factor, and a direct transparency/services comparison becomes simpler.
Augusta Precious Metals for investors interested in the highest education level/IRA set-up assistance, especially with large amounts rolled over.
Goldline for investors looking for a comparison between their established national brand with long history versus the MPB boutique approach.
USAGOLD for investors interested in a tradition of physical bullion education and knowledge – with a philosophy in-line with that of MPB, but a longer track record.
The biggest selling point of MPB is its partnership with the Delaware Depository and five-metal offerings, including rhodium. The lack of transparency in terms of named custodians, listed prices, and named leaders on the website are the key ways in which other top competitors excel.
Ready to Act? Start With the #1 Rated Company of 2026
My Private Bullion is a legitimate operation worth evaluating. But for the most transparent, fully documented Gold IRA setup available to U.S. retirement investors in 2026, Noble Gold Investments is where we recommend beginning. Request their free guide before contacting any rep.
Final Verdict
My Private Bullion is an authorized precious metals broker with legitimate metal storage facilities, a BBB-friendly complaints background, and individual customer services, which their clients found satisfactory at Trustpilot. The Delaware Depository deal is really a point of credibility for investors, and the unique feature of a five-metal program, with rhodium included, sets My Private Bullion apart from all similar companies. The five-day process of moving an IRA account to “My Private Bullion” can be an actual benefit for those, who made up their minds about this step.
However, the lack of transparency in custodians’ names, the absence of published prices, leadership information, BBB accreditation, and no information on any fees associated with their operations are true concerns, which a retirement investor will need to discuss directly with the company before sending any money there. All this does not make “My Private Bullion” a suspicious organization, just requires more due diligence before using its services.
In case My Private Bullion attracts you, contact the company, ask all transparency-related questions by email, get the name of a custodian used by the firm, and find out the total cost of services. Compare these details with Noble Gold Investments, at least.
My Private Bullion is a precious metals investment company headquartered in Sarasota, Florida. Established in 2012, the company offers a good selection of gold, silver, platinum, and palladium products, including a wide range of IRA-approved coins and bars. No product pricing is available on the company website. It is not transparent about members of the management team. My Private Bullion also offers Rhodium in its inventory.
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Mohammed Saqib is a finance professional and CFA Level II Candidate with a Master of Finance from Wilfrid Laurier University. He specializes in financial content covering equities, alternative assets, precious metals, and capital markets.
