John Paul DeJoria: Net Worth, Full Bio & Investor Profile

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Edited by Lauren Brown

Before we look at John Paul DeJoria net worth, let’s take a look at who this man is, where he came from, and what he has achieved. American entrepreneur, philanthropist, and investor John Paul DeJoria has truly lived the proverbial “rags to riches” life. At one point, the multi-billionaire was a homeless door-to-door salesman living out of his car. Yet, he ascended out of destitution, making his fortune as a co-founder of Patrón tequila products, and co-founder of Paul Mitchell hair products.

However, life has not been one vast boulevard of green lights for DeJoria, who has actually found himself homeless twice. Despite the myriad of challenges, this self-made multi-billionaire is the epitomization of not only a philanthropist, but also how all human beings should be.

To answer the question “What is John Paul DeJoria net worth?”, we here at Sophisticated Investor decided to compile all the publicly available data. Below, we’ve provided the best estimate as to the American entrepreneur, philanthropist, and investor’s net worth.

Please note that all figures provided are simply estimates and not conclusive. Regardless, we utilized all of the publicly available assessments in order to determine the probable range of Mr. DeJoria’s net worth.

	John Paul DeJoria
Date of Birth	April 13, 1944
Nationality	American
Title	Entrepreneur, Philanthropist, Investor, and Television Personality
Companies Founded	The Patrón Spirits Company, John Paul Mitchell Systems
Best Known For	Co-founding two businesses and his philanthropy
Net Worth (USD)	$3 billion

John Paul DeJoria’s Net Worth: How Much Is The Founder Worth?

Based upon all estimates, John Paul DeJoria net worth is roughly $3 billion USD. In September 2021, Forbes reported that $2.8 billion was Mr. DeJoria’s net worth. It was later updated. Obviously, this figure is an estimate and not conclusive, yet based upon available public appraisals of his wealth, this is the most commonly cited figure. 

What Is John Paul DeJoria‘s Net Worth?

John Paul DeJoria is worth approximately USD$3 billion. In 2013, DeJoria appeared on the ABC Emmy award-winning Shark Tank, as did Mark Cuban and Sir Richard Branson. John Paul DeJoria is also one of the wealthiest investors to appear on the hit show.

John Paul DeJoria Biography: A Crash Course

John Paul DeJoria was born on April 13, 1944, in Los Angeles, California. Things were tough in the Echo Park neighborhood where John Paul and his older brother grew up. At one point, the boys were placed in foster care during the week as their single mother struggled to make ends meet. DeJoria’s parents had divorced when he was two, thereafter he saw little of his biological father. By nine years old, John Paul was a street hustler, selling newspapers and Christmas cards to contribute to the family income.

By 1980, John Paul had partnered with world-famous hairstylist Paul Mitchell to co-found John Paul Mitchell Systems. John Paul DeJoria only had 700 dollars to invest in the enterprise. The bottles of shampoo were plain white with black letters as they didn’t have enough cash for colors. John Paul DeJoria went to salons door to door throughout Los Angeles, and eventually, he started making sales. In the meantime, he was still living out of his car.

Nine years later, he co-founded Patrón brand tequila, which is now one of the most popular in the world. Moreover, DeJoria has business interests in a plethora of different businesses from numerous industries.

Because of John Paul DeJoria‘s extraordinary success as an entrepreneur, he received an offer for a ‘guest-shark’ position on the Emmy award-winning show Shark Tank. His philanthropic endeavors are legendary, involving environmental protection, human rights, and animal rights, amongst other things.

So, John Paul DeJoria is well known for his philanthropy efforts. However, he also took his efforts to his hair care business when the COVID-19 lockdowns were devastating many people’s lives. John Paul DeJoria and his partner at John Mitchell Systems made various contributions to the salons that were buying their products either through sharp discounts or complete giveaways. They also started selling their products on Amazon and giving their salon customers a small percentage of the revenue. They did all this while the company’s revenue plummeted by 60% due to the COVID-19 lockdowns.

How Did John Paul DeJoria Build His Wealth?

The majority of John Paul DeJoria‘s wealth comes from incredibly profitable business ventures. For instance, he and his business partner Martin Crowley sold Patron to Bacardi in 2018 for a staggering $5.1 billion.

Over the span of his entrepreneurial career, DeJoria has invested in numerous companies hailing from various industries. Suffice it to say, the man knows a good product when he sees it. Amongst other endeavors, he has vested interests in a conflict-free diamond mine, a bison farm, solar companies, a mobile technology developer, and a Harley-Davidson dealership.

In March 2019, John Paul DeJoria launched his line of 3D cellphones under his brand ROK Stars. The brand offers cellphones that already incorporate vital life services like roadside assistance, telemedicine, or pharmacy savings. All phones are sold unlocked and come with free 3D glasses.

How Is John Paul DeJoria’s Net-Worth Calculated?

In the case of wealthy celebrities such as John Paul DeJoria, many are founders or executives of publicly traded companies. These firms must disclose their financials in compliance with SEC regulations. Public disclosures of share ownership often make up the lion’s share of the celebrity’s wealth, which then acts as a proxy for determining their net worth. 

Disclosures are combined with the individual’s publicly-known assets (e.g., their vehicles, homes, secondary properties) and then subtracted by their publicly-known debts to arrive at a rough estimate. This is the general formula used to calculate John Paul DeJoria’s net worth of roughly $3 billion. 

John Paul DeJoria’s Views on Alternative Investments

John Paul DeJoria has long been an advocate of alternative investments, specifically environmental protection initiatives. For example, in 2019, he teamed up with a leading produce grower and distributor, “to develop the world’s largest and most technologically advanced indoor farming project”.

Investors often diversify their portfolios by combining green initiatives with alternative assets such as precious metals and cryptocurrencies. Portfolio diversification with precious metals and cryptocurrency requires a self-directed IRA that allows for a wider variety of asset types. Those interested in opening a self-directed IRA should first check out our reviews of the top gold IRA providers and the best Bitcoin IRA companies, so you can do your due diligence before getting started.

Who Else Invests Like John Paul DeJoria?

Not all Investors have the same style. To compare investors like John Paul DeJoria check out these investor profiles:

• Michael James Burry
• Bethenny Frankel
• Daymond Garfield John
• Jamie Siminoff
• Rohan Oza
• Kevin O’Leary
• Michael Wekerle

Want to Invest Like John Paul DeJoria?

Possessing a net worth tantamount to John Paul DeJoria’s is an ambitious endeavor, to say the least. Yet, you can certainly start investing aggressively, just as John Paul has his entire life. Your first step is to open a tax-advantaged retirement investing account, so you can build a portfolio that appreciates in value on a tax-free or tax-deferred basis.

To get started, open a self-directed IRA account today. This way, you can invest in a variety of high-upside asset classes unavailable to regular brokerage account investors. These include alternative assets that John Paul DeJoria himself invests in, such as cryptocurrencies, hedge funds, precious metals, annuities, and many more. 

FAQ About John Paul DeJoria’s Net Worth