Hard Assets Alliance is a precious metals investment firm that offers an online marketplace to buy and sell precious metals. According to its website, the company is a consortium of financial research firms which came together to create MetalStream™, the aforesaid platform. Hard Assets Alliance offers a selection of gold, silver coins, and bars, in addition to platinum and palladium one-ounce bars. Depending on client preference, storage is provided by Brinks, Malca-Amit, or Loomis. The preferred IRA custodian is Equity Trust Company. Unfortunately, there is a dearth of information regarding the firm’s leadership team. The Better Business Bureau has not accredited Hard Assets Alliance.
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Pros:
- - Although comparatively small, the majority of the inventory contains IRA-approved coins.
- Custodial services are provided by Equity Trust Company
- Gold, silver, palladium, and platinum items are available in the inventory
Cons:
- The company is not accredited by the Better Business Bureau
- The company is not forthright regarding members of its leadership team
Company Info & Background
According to the company’s LinkedIn page, Hard Assets Alliance (www.hardassetsalliance.com) is located in New York City and was established in 2012. Its app enables customers to purchase and sell precious metals online, 24/7. Additionally, Hard Assets Alliance operates as a Gold IRA company with its partnership with Equity Trust Company.
The Hard Assets Alliance inventory consists of gold and silver coins and bars, with one-ounce bars available in palladium and platinum. Several of the popular IRA-eligible coins are present in the catalog.
There is a free investment resource available titled Why Portfolios Perform Better Than Gold. Moreover, there is a blog delving into a plethora of topics pertaining to investing in precious metals.
Hard Assets Alliance Management Team
Unfortunately, Hard Assets Alliance is not forthcoming about its leadership team in any capacity. Unlike most other precious metals investment brokers, even its LinkedIn page provides no information on who leads the firm.
Hard Assets Alliance Custodians and Storage
Hard Assets Alliance has partnered with Equity Trust Company to offer clients custodial services.
Hard Assets Alliance has partnered with Brinks, Malca-Amit, and Loomis for storage options of precious metals bullion. The following appears on the website:
“Invest in whole bars and coins, stored in the world’s most secure non-bank vaults. Then get them delivered whenever you want.
Storage rates are the same for all vaults: 0.7%/year of average daily asset value of gold, platinum, and palladium, and 0.8%/year for silver, or lower for higher-value accounts.
$5/month minimum per account; waived for accounts with MetalStream activated. Storage is billed quarterly.”
Hard Assets Alliance Products
Hard Assets Alliance has a selection of gold and silver coins and bars, in addition to platinum and palladium one-ounce bars. Unfortunately, there are no palladium or platinum coins. IRA-eligible gold coins include the Gold Austrian Philharmonic, American Gold Buffalo, Gold American Eagle, and the Gold Canadian Maple Leaf. Apropos of silver options, there is the Silver Austrian Philharmonic, Silver American Eagle, and the Silver Canadian Maple Leaf.
View more Hard Assets Alliance products here.
Hard Assets Alliance Precious Metals IRA Info
| Company | Hard Assets Alliance |
|---|---|
| Annual Cost | Variable |
| Scaled or Flat Fees? | Flat Fees |
| Partnered Storage Vaults | Brinks, Loomis, and Malca-Amit |
| Partnered Custodian | Equity Trust Company |
| Metals Available | Gold, Silver, palladium, and platinum |
| Years in Business | 9 years (2012) |
Hard Assets Alliance Reviews, Ratings, and Complaints
Below we offer a diverse selection of reviews, ratings, and complaints pertaining to Hard Assets Alliance from trusted consumer reporting and rating agencies sites. Simply click on the links provided to study the reviews in greater detail.
- BBB Rating: Not Accredited (Details)
- BBB Complaints: 2 complaints in the last 3 years (Details)
- BCA: No Profile
- BCA Complaints: N/A
- Trustpilot: Profile (Details)
- RipOff Report: No Reports
- SiteJabber: Profile (Details)
- TrustLink: No Profile
- Yellow Pages: Profile (Details)
- Yelp: No Profile
- Facebook: Profile (Details)
Hard Assets Alliance Contact Information
- Address: 750 3rd Ave., suite 702, New York, NY 10017
- Phone: (877) 727-7387
- Email: support@hardassetsalliance.com
- Website: www.hardassetsalliance.com
Hard Assets Alliance is a precious metals investment firm that offers an online marketplace to buy and sell precious metals. According to its website, the company is a consortium of financial research firms which came together to create MetalStream™, the aforesaid platform. Hard Assets Alliance offers a selection of gold, silver coins, and bars, in addition to platinum and palladium one-ounce bars. Depending on client preference, storage is provided by Brinks, Malca-Amit, or Loomis. The preferred IRA custodian is Equity Trust Company. Unfortunately, there is a dearth of information regarding the firm’s leadership team. The Better Business Bureau has not accredited Hard Assets Alliance.0/5 Avg. User Rating
