Hard Assets Alliance is a precious metals investment firm that offers an online marketplace to buy and sell precious metals. According to its website, the company is a consortium of financial research firms which came together to create MetalStream™, the aforesaid platform. Hard Assets Alliance offers a selection of gold, silver coins, and bars, in addition to platinum and palladium one-ounce bars. Depending on client preference, storage is provided by Brinks, Malca-Amit, or Loomis. The preferred IRA custodian is Equity Trust Company. The Better Business Bureau has not accredited Hard Assets Alliance. Unfortunately, there is a dearth of information regarding the firm’s leadership team. 
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Company Info & Background
According to the company’s LinkedIn page, Hard Assets Alliance (www.hardassetsalliance.com) is located in New York City and was established in 2012. Its app enables customers to purchase and sell precious metals online, 24/7. Additionally, Hard Assets Alliance operates as a gold IRA company with its partnership with Equity Trust Company.
The Hard Assets Alliance inventory consists of gold and silver coins and bars, with one-ounce bars available in palladium and platinum. Several of the popular IRA-eligible coins are present in the catalog.
There is a free investment resource available titled Why Portfolios Perform Better Than Gold. Moreover, there is a blog delving into a plethora of topics pertaining to investing in precious metals.
Hard Assets Alliance Management Team
Alex Daley – President
The company’s LinkedIn page lists Alex Daley as the president of Hard Assets Alliance. He has held that position since October 2018.
Hard Assets Alliance Custodian and Storage
Hard Assets Alliance has partnered with Equity Trust Company to offer clients custodial services.
Equity Trust Company
- Serves all 50 states
- One of the leading IRA custodians with three decades of experience
- Manages over $25 billion in assets
- Account set-up fee of $50
- Annual segregated storage fee of $150
- Annual non-segregated storage fee of $100
Equity Trust Company offers variable annual maintenance fees depending on the specific account value, starting at $225 annually.
Hard Assets Alliance has partnered with Brinks, Malca-Amit, and Loomis for storage options of precious metals bullion. The following appears on the website:
“Invest in whole bars and coins, stored in the world’s most secure non-bank vaults. Then get them delivered whenever you want.
Storage rates are the same for all vaults: 0.7%/year of average daily asset value of gold, platinum, and palladium, and 0.8%/year for silver, or lower for higher-value accounts.
$5/month minimum per account; waived for accounts with MetalStream activated. Storage is billed quarterly.”
Hard Assets Alliance Products
Historically, precious metals have proven to be a good hedge against economic uncertainty and inflation. This is of particular importance given that as of August 2022, inflation rose higher than expected to 8.3% year-over-year. Hard Assets Alliance has a selection of gold and silver coins and bars, in addition to a platinum one-ounce bar. Unfortunately, there are no palladium or platinum coins. IRA-eligible gold coins include the Gold Austrian Philharmonic, American Gold Buffalo, Gold American Eagle, and the Gold Canadian Maple Leaf. Apropos of silver options, there is the Silver Austrian Philharmonic, Silver American Eagle, and the Silver Canadian Maple Leaf.
IRA-Eligible Gold Products
- 1 oz Gold Austrian Philharmonic
- 1 oz Gold American Eagle
- 1 oz Gold Canadian Maple Leaf
- 1 oz Gold American Buffalo
- 1 oz Gold Bar
IRA-Eligible Silver Products
- 1 oz Silver Austrian Philharmonic
- 1 oz Silver Canadian Maple Leaf
- 1 oz Silver American Eagle
- 100 oz Silver Bar
IRA-Eligible Platinum Products
- 1 oz Platinum Bar
View more Hard Assets Alliance products here.
Hard Assets Alliance Precious Metals IRA Info
| Company | Hard Assets Alliance |
|---|---|
| Annual Cost | Variable |
| Scaled or Flat Fees? | Flat Fees |
| Partnered Storage Vaults | Brinks, Loomis, and Malca-Amit |
| Partnered Custodian | Equity Trust Company |
| Metals Available | Gold, silver, and platinum |
| Years in Business | 10 years (2012) |
Hard Assets Alliance Reviews, Ratings, and Complaints
Below we offer a diverse selection of reviews, ratings, and complaints pertaining to Hard Assets Alliance from trusted consumer reporting and rating agencies sites. Simply click on the links provided to study the reviews in greater detail.
- BBB Rating:
Not Accredited (Details) - BBB Complaints: 3 complaints in the last 3 years (Details)
- Trustpilot:
Based on 52 reviews (Details) - RipOff Report: No Reports
- Facebook: Profile (Details)
Key Pages From Hard Assets Alliance
Hard Assets Alliance Contact Information
- Address: 750 3rd Ave., suite 702, New York, NY 10017
- Phone: (877) 727-7387
- Email: support@hardassetsalliance.com
- Website: www.hardassetsalliance.com
Hard Assets Alliance is a precious metals investment firm that offers an online marketplace to buy and sell precious metals. According to its website, the company is a consortium of financial research firms which came together to create MetalStream™, the aforesaid platform. Hard Assets Alliance offers a selection of gold, silver coins, and bars, in addition to platinum and palladium one-ounce bars. Depending on client preference, storage is provided by Brinks, Malca-Amit, or Loomis. The preferred IRA custodian is Equity Trust Company. The Better Business Bureau has not accredited Hard Assets Alliance. Unfortunately, there is a dearth of information regarding the firm’s leadership team. User Rating
