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As the old adage goes, “Necessity is the mother of invention”. That sentiment couldn’t be more true than with Drybar, and its founder, American entrepreneur, Alli Webb. Webb came up with the ingenious concept of Drybar, a chain of salons that provides nothing but blowouts (professional hair-drying, for the uninitiated) in a trendy “bar” setting at a competitive price-point. The idea was a “no-brainer” for Webb who has naturally curly hair and was spending a small fortune on salon blow-outs.
Since opening the first Drybar in 2010, the concept and company have enjoyed phenomenal success. Entrepreneur Magazine deemed it one of its “100 Brilliant Ideas of 2010”. In 2013, Fortune included Webb in its “ “40 Under 40” list.
Given the astounding success of Drybar, for ages, there has been much speculation about just how much its founder has to her name. Thus, we here at Sophisticated Investor endeavored to answer, “How much is Alli Webb’s net-worth?”. Below, we’ve compiled a profile of Alli Webb using all publicly available data, including an estimation of her fortune.
Take note that the figures provided are simply approximations, and not conclusive. However, we used all of the publicly available assessments to determine the probable range of Alli Webb’s net worth.
 | Alli Webb |
|---|---|
| Date of Birth | March 20, 1975 |
| Nationality | American |
| Title | Founder, Entrepreneur, Investor |
| Companies Founded | Drybar, Straight-At-Home, Squeeze |
| Best Known For | Founding the first blowout-only chain of hair salons |
| Net Worth (USD) | $70 million to $100 million |
Alli Webb: the short answers
What is Alli Webb’s net worth?
We estimate Alli Webb’s net worth at $70 million to $100 million in 2026. The biggest driver was the 2019 sale of the Drybar products business and trademark to Helen of Troy for $255 million in cash, on top of her earlier stake in the salon chain and her newer ventures.
Who bought Drybar?
Two buyers took two pieces. Helen of Troy bought the Drybar products business and trademark for $255 million in a deal announced in late 2019, and WellBiz Brands later acquired the franchise rights to the Drybar salons. Webb co-founded Drybar in 2010 with her brother, Michael Landau.
What is Messy by Alli Webb?
Messy is Webb’s haircare brand built around air-dried, undone hair, the opposite of the Drybar blowout. It launched in June 2025 with a styling cream, serum, shampoo and conditioner, reached Sephora shelves that month, and raised a launch round led by Unilever Ventures.
Is Alli Webb still involved with Drybar?
No. Since the Drybar sales she has moved on to new businesses, including Squeeze, a massage brand she co-founded with her brother in 2019, and Messy. She has spoken publicly about how much of her identity was tied up in Drybar after selling it.
What Is Alli Webb‘s Net Worth?
According to the research, Alli Webb’s net worth is roughly $70 million to $100 million. Of course, this figure is an approximation based upon publicly available appraisals to a range we consider likely for it to fall within.
In 2019, owing to her obvious business acumen, Webb was offered a guest-shark position on the 10th season of the Emmy award-winning ABC show, Shark Tank.
Alli Webb Biography
Alli Webb was born on March 20, 1975, in South Florida. She attended high school in Boca Raton, Florida. Webb then spent a year at Florida State University, but dropped out, lighting off to join her brother, Michael Landau, in New York City. Landau worked at Nicole Miller’s head office, and likewise, got Webb a job. The siblings then moved back to Southern Florida, opening a couple of Nicole Miller stores together. However, as siblings are wont to do, they squabbled about the particulars of running the stores, eventually ending their business partnership.
Webb then attended beauty school to learn the fine art of hairstyling, and worked in salons, and did hair for fashion shows. She met her then-husband, Cameron, and the couple moved to Los Angeles after he was offered a job at an ad agency. For five years, Webb was a stay-at-home mom until the entrepreneurial bug bit her and she opened Straight-At-Home, a mobile blow-out business. The mobile service proved so incredibly popular, which led to a light-bulb moment for Webb – she needed a brick-and-mortar shop. Consequently, in 2010 Webb, her then-husband, and brother Michael opened the first Drybar salon in Brentwood, California.
At its peak, Drybar grew to well over 100 salons across the United States. In 2019, Webb and her brother Michael launched a new business venture, Squeeze, a mobile massage service.
How Did Alli Webb Build Her Wealth?
The bulk of Alli Webb’s wealth comes from the success, and rapid growth of Drybar, and its myriad of branded hair products. In addition, Webb authored a New York Times best-selling book, and continues to collect royalty payments from the sales:
- The Drybar Guide to Good Hair for All: How to Get the Perfect Blowout at Home (2016, Abrams Image)
How Is Alli Webb’s Net-Worth Calculated?
Basically, Alli Webb’s net worth is calculated assets subtracted by her liabilities. Webb is the co-founder and co-owner of a successful line of niche salons that has enjoyed incredible growth since the first salon opened in 2010.
Yet, it must be noted that the $70 million to $100 million estimate is based upon estimates, and may not necessarily reflect her precise net worth.
Alli Webb: frequently asked questions
Who founded Drybar?
Alli Webb co-founded Drybar with her brother, Michael Landau, and her then-husband, Cameron Webb. The first blowout-only salon opened in Brentwood, Los Angeles, in 2010, growing out of Straight-At-Home, the mobile blowout service Webb had been running.
How much did Drybar sell for?
Helen of Troy paid $255 million in cash for the Drybar products business and trademark in a deal announced in late 2019. The salon network was a separate business, and its franchise rights later went to WellBiz Brands.
Did Alli Webb write a book?
Yes. Webb wrote The Drybar Guide to Good Hair for All: How to Get the Perfect Blowout at Home, published by Abrams Image in 2016, which became a New York Times best seller.
How old is Alli Webb?
Alli Webb was born on March 20, 1975, in South Florida, which makes her 51 in 2026. She grew up in the Boca Raton area before moving to New York and later Los Angeles.
Invest Like Alli Webb?
Not all investors have the same style. To compare investors like Alli Webb check out these investor profiles:
Want to Invest Like Alli Webb?
Suffice it to say, having a net-worth equivalent to that of Alli Webb, is definitely an ambitious, perhaps unattainable goal. Yet, you definitely can start aggressively investing by diversifying your portfolio with alternative investments not correlated to the stock market.
Firstly, open a self-directed IRA, so you can build a portfolio that appreciates in value on a tax-free or tax-deferred basis. This way, you can invest in a variety of high-upside asset classes unavailable to regular brokerage account investors. Learn more about how to build long-term tax-free wealth by reading our Precious Metals IRA and Bitcoin IRA reviews.
Alli Webb in 2025 and 2026
Webb’s net worth is estimated between $70 and $100 million, anchored by Drybar’s product-line sale to Helen of Troy for $255 million in 2019. Her newest act inverts the brand that made her: Messy, a haircare line launched at Sephora in 2025 built around embracing undone hair, which is either irony or excellent brand strategy, and probably both.
