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Founded in 2015, Priority Gold has built a reputation in the precious metals space that most newer dealers can only aspire to. It has earned an A+ rating from the Better Business Bureau, a AAA designation from the Business Consumer Alliance. It is also endorsed by high-profile financial voices including Robert Kiyosaki. That is a strong resume for a company barely a decade old.
But pedigree does not tell you whether a company is the right fit for how you want to use precious metals. This review cuts through the accolades and looks at what Priority Gold actually offers, what it costs, who it serves well, and where investors should think more carefully before committing.
For broader context, see our guides on precious metals investing and Gold IRA rollover pros and cons.
First, Get Noble Gold’s Free 2026 Guide
Before you make any decision about Priority Gold or any other precious metals dealer, start with Noble Gold’s free guide. It is the clearest breakdown available of how Gold IRAs work, where fees tend to surface, and what questions you need to ask before moving any retirement money.
Quick Company Snapshot
| Company | Priority Gold |
| Phone | (888) 506-6439 |
| Address | 5005 Lyndon B. Johnson Fwy, Suite 300, Dallas, TX 75244 |
| Website | www.prioritygold.com |
| Founded | 2015 |
| Custodian Partner | Equity Trust Company |
| BBB Rating | A+ |
| BCA Rating | AAA |
Fee Breakdown: What Priority Gold Actually Costs
Priority Gold does not publish a detailed fee schedule on its website — a common practice in the precious metals IRA industry. The figures below are based on publicly available information and known custodian rates through Equity Trust. Always call (888) 506-6439 to confirm current numbers before making any commitment.
What Kind of Company Is Priority Gold?
Priority Gold occupies an intriguing place within the universe of precious metal dealers. It is not a company with decades-long experience, having been founded only in 2015. Yet at the same time, it enjoys a level of institutional respect that would have taken more traditional firms years and years to build up.
The product line includes gold, silver, platinum, and palladium products. While each category offers some depth, not all are of equal volume. The presence of educational materials available on the website, in particular the price charts, glossary of terms, and information on using IRAs to invest in metals, demonstrates their willingness to provide customers with the knowledge necessary before they buy.
Priority Gold’s major problem in line with other precious metal dealers is upfront pricing clarity. Details regarding spreads, minimum investments, and commissions need to be worked out via a call. For those used to instant transparency from broker platforms, patience may become a necessity.
My Quick Verdict
A good fit if: you want a well-credentialed dealer with a solid industry track record, a broad range of metals, and an educational approach that helps you understand the process before you invest.
A weaker fit if: you need immediate, published pricing before calling, you are working with a small balance where annual fees represent a disproportionate drag, or you want a fully digital account management experience.
My take: Priority Gold belongs on a serious comparison shortlist. Request an itemized quote for the exact products you want, confirm current platinum and palladium availability, and compare total annual costs against at least two other dealers before moving any retirement funds.
Company Background
Priority Gold was established back in 2015 and has its headquarters in Dallas, Texas. In less than ten years from its founding, it has become one of the prominent players within the precious metals dealers sector as demonstrated by being included in the list of top fast-growing private businesses in the Inc. 5000 index.
This firm has positioned itself alongside the most renowned financial experts in the country. Authors of such books as “Rich Dad, Poor Dad” (Robert Kiyosaki) and economist Harry Dent both support Priority Gold’s idea about investing in physical metals as a means of protection from the threats of growing inflation, national debt, and market volatility.
The IRA program offered by the company is built upon an agreement between Priority Gold and Equity Trust Company that is among the oldest self-directed IRA custodians in the country. Investors can be redirected straight to Equity Trust Company’s account opening application.
For broader context on how these structures work, our guides on self-directed IRAs, top self-directed IRA companies, and precious metals IRA reviews are worth reading before you call any dealer.
How Physical Metals Fit a Retirement Portfolio
Unlike stocks, bonds, or real estate, precious metals do not offer the same kinds of return potential through dividends, interest payments, or even compounding. However, at their most practical, they can function as a value store in the event that all other asset classes come under duress.
For many decades now, gold and silver have provided investors with some purchasing power during times of currency devaluation or extended bouts of inflation and economic unrest. It is a proper role for them to fill, and it is an appropriate application of their unique properties. Nevertheless, it remains a somewhat narrow one, and a retirement portfolio made entirely out of precious metals would not make for an optimal retirement portfolio.
A better question, then, might be not if you need gold in your investment portfolio but how much of one you need, and if the fee structure associated with a metals IRA is commensurate with its protective properties.
For additional context, see our articles on the role of commodities in portfolio allocation, inflation risk, and inflation hedges.
What Priority Gold Sells
IRA-Eligible Gold Products
- Gold American Eagle
- Gold American Buffalo
- Gold Canadian Maple Leaf
- Gold Austrian Philharmonic
- Gold Canadian Arctic Fox
IRA-Eligible Silver Products
- Silver American Eagle
- Silver Canadian Maple Leaf
- Silver Canadian Arctic Fox
- Silver Canadian Gyrfalcon
- Silver Canadian Polar Bear
Platinum and Palladium
Priority Gold lists both platinum and palladium product categories on its website. Availability in these categories should be confirmed directly with the company before any purchasing decision, as inventory in these metals can be more variable than gold and silver.
Additional Offerings
- Free Wealth Preservation Guide: Available on the website and useful for understanding the basics of precious metals investing before you speak with a representative.
- Spot price charts: Live gold, silver, and platinum price tracking tools available on-site.
- Special offers: Periodic promotions, including free silver with qualifying purchases. Verify current offers at time of purchase.
Full inventory available at prioritygold.com/gold-silver.
To learn more about how precious metals fit in a portfolio, read our articles on the role of commodities in portfolio allocation, inflation risk, and inflation hedges.
Compare With Confidence: Start With Our #1 Rated Company
Understanding any dealer’s full cost structure takes time. Noble Gold Investments is our top-rated gold company for 2026 and offers a free guide that walks through how IRAs work, what questions to ask, and how to compare dealers on a level playing field. It is worth reading before you call anyone.
Custodian & Storage: Equity Trust Company
Priority Gold’s IRA program is built on a custodian relationship with Equity Trust Company, one of the most established names in the self-directed IRA space. Here is what that relationship looks like in practice:
Segregated storage means your specific coins or bars are stored and returned as yours. Pooled storage means you hold a claim on a quantity of equivalent metal — not specific pieces. For most investors, the additional cost of segregated storage is worth the peace of mind.
Where Priority Gold Wins
👍 Good credentials portfolio for young business
A perfect A+ rating by BBB, AAA rating by Business Consumer Alliance, Inc. 5000 membership, and recommendations from legitimate sources make up quite an impressive track record of third-party recognition. This level of recognition is especially impressive for an emerging company established back in 2015.
👍 Comprehensive range of metals offered
Priority Gold provides gold, silver, platinum, and palladium. In this regard, this broker surpasses many similar brokers who offer only gold and silver as investment options. For those who plan to have more choices in their metal allocation, this feature may be critical.
👍 Partnership with equity trust for easy onboarding
Instead of leaving clients on their own when choosing custodian, Priority Gold takes care of this task, connecting clients with Equity Trust. It’s an important move given the fact that many clients struggle with selecting an appropriate custodian in Gold IRAs.
👍 Real educational materials
The site includes charts with live spot prices, a glossary of terms related to precious metals trading, and even a wealth preservation guide that clients can download freely.
Where Caution is Necessary
👎 Upfront pricing requires direct contact
As is typical for precious metals dealers, Priority Gold does not show live prices or dealer spreads on its web site. Any investor seeking comparative pricing information prior to making a phone call will be disappointed. It’s always best to have an itemized written quote in hand before proceeding with any transaction.
👎 There are significant annual fees
At an annual base fee of $225 with additional cost of $150 for segregated storage with Equity Trust as custodian, your total annual fee minimum begins at $375 before even taking into account dealer spread for purchasing and future spread upon liquidation. This can be significant for smaller portfolios.
👎 Verification of platinum and palladium
Although both are listed as products, due to the nature of how such precious metals can be in limited stock, it would be wise to double check their availability directly from the company in the event you are considering including one or both.
👎 Precious metals offer no income
Your gold and silver bars and coins are sitting in the vault earning nothing. They do not earn dividends, nor compound anything other than the value they store. This should be understood for what it is: an asset to be used for a particular purpose.
How Priority Gold Compares to Other Dealers
A focused shortlist for comparison:
- Augusta Precious Metals — strong on investor education; premium positioning
- Goldco — high brand visibility; strong customer service reputation
- American Hartford Gold — competitive promotional offers; worth including in comparisons
- Noble Gold Investments — our #1 rated company for 2026; strong rollover support and free guide
- Advantage Gold — focused specifically on rollover investors
Also worth evaluating: non-IRA alternatives like ETFs or direct bullion ownership, which carry different cost structures and may suit certain investors better.
Why We Recommend Noble Gold Investments First
We have reviewed dozens of precious metals companies. Noble Gold Investments is our #1 pick for 2026. Their free guide covers how the IRA structure works, what storage arrangements look like, and the specific questions worth asking any dealer — including Priority Gold — before you sign anything.
Final Verdict
Priority Gold has done something that not many precious metals dealers accomplish in under ten years: built a genuinely credentialed operation. The BBB A+ rating, the Inc. 5000 listing, the Equity Trust partnership, and the high-profile endorsements all point to a company that has earned its reputation rather than simply claimed one.
Its weaknesses are shared by most of the industry — limited upfront pricing transparency, annual costs that matter more at smaller account sizes, and a reliance on direct contact to answer the pricing questions that serious investors need answered before committing.
Where it lands: Priority Gold earns a spot on a serious comparison shortlist. Request a full written quote for the exact products you want, confirm platinum and palladium availability, and compare against at least two competitors before moving any retirement funds.
Priority Gold is a precious metals investment company that was established in 2015. In addition, it functions as a gold IRA company. The company has a substantial inventory of gold and silver products available in its inventory. IRA-eligible coins and bars are in the catalog, in addition to rare and collectible coins for investors. Preferred Trust Company is the preferred IRA custodian. Priority Gold does not appear to have any partnerships with specific depositories for storage options. No available information is provided regarding Priority Gold’s leadership team. Investors looking to invest in platinum or palladium products will have to look to competitors, as neither precious metal is present in the inventory.
User Rating
Mohammed Saqib is a finance professional and CFA Level II Candidate with a Master of Finance from Wilfrid Laurier University. He specializes in financial content covering equities, alternative assets, precious metals, and capital markets.
